iGaming NEXT TV

06 Jun 2021

Podcast by Pierre Lindh #52 – Pini Yakuel, Founder & CEO, Optimove

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Pierre Lindh
Co-Founder | Managing Director

Originally spawning from an iGaming career that started at the age of 17 during the early days of the online poker boom, Pierre Co-founded the event management company Ambassadör Events in 2013. The company specialises in B2B & B2C event concepts targeting the gaming sector with more than 600 successful projects behind them for most of the major organisations within the industry. In 2016, Pierre Co-Founded the primary award show of the gaming industry, iGaming IDOL followed by the content driven conference, iGaming NEXT in 2018.

Pini Yakuel
Founder & CEO
Presented by:

???? Topic: CRM Marketing Revolution

✌️Pierre’s iGaming NEXT Podcast main sponsor is Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5.

This podcast is also sponsored by Kalamba Games and Bitcasino.io.

????Pini co-founded Optimove, the iGaming industry standard for CRM Marketing, in 2009 and has led the company as its CEO since its inception. Throughout the years, Pini has collaborated with hundreds of iGaming operators, platforms, and consultants to shape the industry’s CRM practices, navigate its challenges, and build a product tailored for it.

With two decades of experience in analytics-driven CRM Marketing, business consulting, and sales in the iGaming space, Pini is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve.

Today, Optimove is used by 1 of 3 EGR Power 50 operators, including Entain, Gamesys Group, Fortuna, Lottoland and others, to increase player retention, loyalty and LTV.

In this podcast we cover:
???? 00:00 – Introduction
???? 00:48 – Good afternoon
???? 02:23 – Introducing Pini Yakuel and Optimove
???? 03:36 – First principle thinking
???? 04:31 – What is CRM marketing
???? 09:22 – Why is the iGaming industry so ahead in CRM marketing?
???? 14:28 – How far can CRM marketing progress?
???? 15:10 – Data, insight, and engagement
???? 19:37 – The next phase is optimization
???? 22:38 – How far can we go with AI in the next decade?
???? 27:23 – Defining boundaries for AI
???? 30:02 – The Husky AI problem
???? 31:20 – Learning process of human vs AI
???? 34:31 – Understanding the reason behind AI’s decision
???? 36:45 – Trust issues with AI
???? 39:34 – Can AI design experiments?
???? 42:40 – How to stand out with CRM marketing?
???? 46:56 – Marketing in 5 to 10 years
???? 53:31 – Closing off

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