iGaming NEXT TV

05 Jun 2021

Podcast by Pierre Lindh #43 – Björn Nilsson, Triggy, Co-founder and CSO

Björn Nilsson
Co-founder and CSO
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Pierre Lindh
Co-Founder | Managing Director

Originally spawning from an iGaming career that started at the age of 17 during the early days of the online poker boom, Pierre Co-founded the event management company Ambassadör Events in 2013. The company specialises in B2B & B2C event concepts targeting the gaming sector with more than 600 successful projects behind them for most of the major organisations within the industry. In 2016, Pierre Co-Founded the primary award show of the gaming industry, iGaming IDOL followed by the content driven conference, iGaming NEXT in 2018.

Presented by:

???? Topic: ‘The imminent disruption of the sports betting market’.

✌️Pierre’s iGaming NEXT Podcast is sponsored by Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5

????Björn started as a management trainee to Pontus Lindwall more than 20 years ago. Since then he has been committed to the industry and worked in various capacities with betting, trading, poker, and casino in both b2b and b2c businesses of various sizes. A serial entrepreneur that launched Triggy with two colleagues in 2017.

In this podcast we cover:
???? 00:00 – Introduction
???? 01:11 – Who is Björn Nilsson?
???? 02:12 – Innovations in the industry
???? 03:51 – How to optimize marketing money
???? 07:18 – NFL, NBA could benefit from sports betting volume increase
???? 11:45 – Sports betting syncing with team apps
???? 14:15 – Triggy history
???? 16:48 – Incorporating sports betting into apps
???? 18:14 – LiveScore app engaging to users
???? 20:27 – Traditional betters likely to stay with initial sportsbooks
???? 26:32 – Closing off

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